Sometimes life throws you something that looks awful at first glance. But move far enough away from it, and you can see its beauty. That’s how I look back on our “near-birth” experience. After I’d dug myself out of the void, I threw myself behind Rockstar like never before. I got the fire back that I’d had when I first launched the business. I knew there was something there, I knew I could do it and I knew I wanted to. I also knew that I’d gone through this gut-wrenching experience for a reason. Without this little flash of an alternate existence, I don’t believe that I would have had the drive to give it just one more go. Maybe I’m completely wrong on that, but I choose to see it that way and I’m grateful for what it gave me.
After a conversation with my sister, who suggested treating Rockstar more like a “weekly lesson” opportunity, something clicked. I re-formatted and finessed the offer, coming up with our current model. The new 8 week program focused on the stuff that really matters – playing, progressing and performing. We stripped back the price to a fraction of the original, knowing that it’s the playing that matters – not the bling of hotrods and makeovers.
I put it out there, did some Google Adwords, and before we knew it, we had enough people signed up to complete two full bands in our first proper course! Since then, we’ve completed that course and have just commenced our third (Term 4, 2010) with three full bands. A total of 6 members out of 16 are repeat participants, who signed up as soon as it was open for registration. We are so proud of what we’ve managed to achieve so far, and are even more excited about 2012. We’ve just announced that we are now open to younger students, with out teenage programs (ages 12 – 17) now available alongside our standard program.
We can also chirp about some of the brilliant achievements from our ex-members.
Tony from our May 2010 band “Zero 2 Hero” bought a drum kit after completing the course. After a 30 year lay-off, he has now joined a 1950′s rock’n'roll band and his first gig is this month.
Ben from our May 2010 band “PlayBack” is in a band which is supporting Australian chart topper Michael Paynter this month.
And Cameron and Luke from our 2008 band “Payload” went on to form their own cover band “Stimulus Package”. In September 2010 they won the Melbourne “Calling All Coverbands” competition, and took home a $10,000 prize along with residency offers.
These are just some of the success stories and transformations we’ve achieved, and it’s all I ever wanted. So I guess that ends my history lesson, it feels good to have annotated everything we went through to get here! From here on in we’ll be reporting on the progress of our current members, who started their 8 week journey last Friday, October 15th. Thanks for listening, and please, post comments!